Services

Narrative Design and Strategies that Achieve Targeted Impact.

Narrative-building and Storytelling

Design and build narratives for campaigns, programs and organizations:
- Identify intended impact
- Establish target audience
- Determine most effective tone and narrative elements
- Embed narrative within the relevant context and issue area landscape
Provide clients with written messaging collateral for marketing, advertising and distribution purposes
- Includes copy for website, social media platforms and newsletters
Create a narrative dissemination strategy to ensure content reaches the target audience

Facilitate strategic planning sessions and post-implementation retrospectives for campaigns, projects, and programs
Design responsive and effective programs and projects
- Determine intended impact goals for projects, campaigns, brands or organization
- Create action plans for achieving intended impact, based on client’s resources, reach and preferred tactics
- Establish metrics for tracking impact success and develop processes for evaluating progress toward impact goals
Advise organizations and campaigns on community engagement strategies that will enhance and drive impact, and most importantly, be directly responsive to community needs

Provide creative direction for existing campaigns, including visual and narrative planning and execution
Develop strategy for campaigns. Analyses may include:
- Research on audience/community needs and desires
- Intended outcome assessments
- Power-mapping and landscape analyses
- Resource mapping (identifying existing social, political and financial resources)
Support campaign execution by designing strategies to:
- Engage target audience via focus groups, 1:1 interviews, and/or community events
- Activate target audiences via workshops, trainings and creative activations
- Amplify work through media channels
- Build compatible partnerships
- Create effective calls-to-action