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The Work
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Provided thought-partnership and strategic advising for the organization’s rebrand process
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Facilitated working group meetings with internal decision makers to determine strategic shifts in the organization’s theory of change to inform messaging and rebranding
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Drafted, refined and finalized CAAIP’s updated messaging and narrative, including:
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Vision and mission statement
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Approach to the work
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Key programming overview
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Membership benefits and profile
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Created name and descriptive branding for organization’s forthcoming speaker series
The Client
CAAIP is a membership organization committed to promoting dialogue, advocating for investment in African American communities, and building infrastructure for equitable leadership roles in the social sector.
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