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The Work

  • Provided thought-partnership and strategic advising for the organization’s rebrand process

  • Facilitated working group meetings with internal decision makers to determine strategic shifts in the organization’s theory of change to inform messaging and rebranding  

  • Drafted, refined and finalized CAAIP’s updated messaging and narrative, including:

    • Vision and mission statement

    • Approach to the work

    • Key programming overview 

    • Membership benefits and profile

  • Created name and descriptive branding for organization’s forthcoming speaker series  

The Client

CAAIP is a membership organization committed to promoting dialogue, advocating for investment in African American communities, and building infrastructure for equitable leadership roles in the social sector.

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